People always ask me “What can I do more for my website to get the results that I want?”. My response goes something like this – “Instead of doing more, have you ever thought about what can you do less of?”.
You see, my mum is an amazing chef. One thing I’ve learned from her kitchen is that to make a broth more flavoursome, you don’t need more ingredients. You simply boil the excess water. That’s one of the secrets to her Vietnamese Beef Noodle Soup – not to add new things, but to simply subtract the stuff that don’t work.
I know it feels counter-intuitive to do less when you want to achieve more. Yet when you look around, you see how stripped down everything is now.
Menus in restaurants have never looked simpler. Websites have never looked cleaner. Advertisements have never been more minimal.
Adding more things to your website could be exactly the opposite of what you need. Having too much of something – even too much of content – can completely backfire.
Simplify your blog
Want your website to attract more targeted traffic? Try narrowing down the range of topics on your blog. Your best bet is to starting listening to feedbacks from your audience through your social media channels. Asking your blog readers what they enjoy most can help you narrow down your scope of conversations and establish your voice as the leader in a particular field.
It’s a simple yet powerful strategy, one that can make your website more engaging and much more useful for your audience.
Simplify your colours
You always want to make sure that your content is the protagonist of your website. To do that, you need to use colours that don’t distract from it.
Your design should never detract from the purpose of your site.
If you find your website too busy with competing colours, use a reduced colour pallet and direct attention to your words. If you are not sure where to start, a combination of black and white and one solid colour is a sensible way to go.
Simplify your fonts
Using too many fonts can look old school. Not in a good way, but rather a you-don’t-know-what-you-are-doing way.
Use only two fonts: one for your content and one for your headlines. To diversify, you can go with bold, italic, semi-bold or underlined.
Use them as much as you want, with as much variety as you want, but don’t change them around.
You will enjoy better cohesion and your site will be easy on the eyes, making people want to stay for longer.
Simplify your sidebar
Your website has a content area and a sidebar.
Normally, your sidebar has quite a bit of stuff on it: your social media icons, your menus, your ads, your opt-in forms and your banners. And, because it’s so overcrowded, people actually avoid looking at it.
Newsflash – you don’t need to have huge signs to get people to look at your sidebar.
Uncluttered and minimalistic is the ideal way. Yes, it’s hard to decide what you want to put on it, especially when you want to sell different things to different people. In that case, you may want to run different sidebar content on different pages of your site.
Focus on the purpose of your website
What do you want your visitors to do most? Sign up to your mailing list? Like you on Facebook? Download your free ebook? Whatever your answer, make sure that’s the star of your website. Everything else should be smaller and not as colourful to ensure that it’s not competing with your main goal.
Brevity is Clarity
Throughout history, the most succinct speeches are usually the most revered. The same principle applies to your website.
You want your website to be simple to read, interesting to look at, easy to understand and to navigate.
So, ask yourself: Is your website trimmed down enough?